RevenueAxis Agency

Digital Presence Audit & Strategic Recommendation

Ashkan Homes

Ashkan Mehrabani · Oakwyn Realty Ltd. · Vancouver BC

Prepared for Ashkan Mehrabani · Prepared by RevenueAxis Agency

v1.0 · 2026-04-20 · Confidential

Slide 2 · The Opportunity

A buyer's market. Persian-speaking buyers need a guide.

$1.11M

Composite benchmark, Dec 2025 — down 4.5% YoY

21%

Sales-to-new-listings ratio, Jan 2026 (balanced = 45%)

40,000+

Active listings across BC — highest in a decade

+12%

BCREA 2026 unit volume forecast — buyers returning

46%

Of agents use AI — the rest are months from falling behind

12×

Video content share rate vs. text/image (NAR 2025)

Translation: every Persian-speaking buyer arriving at a Lower Mainland realtor search right now is deciding under uncertainty. Whoever shows up first and looks credible wins the relationship for the next three transactions.

Slide 3 · Current State

Six axes. Letter grades. Observed state.

FAI Search / GEO1/12 (branded only); 0/11 non-branded — invisible to Claude, ChatGPT, Perplexity, Gemini, AI Overviews, Bing Copilot

DSEO Technical2 of 231 indexed, search funnel noindex, heading hierarchy broken, JSON-LD generic

DSEO ContentBlog dead since Feb 2020; 105/108 boilerplate neighbourhood pages; About page 0/10 E-E-A-T signals

DReputationGBP shows wrong brokerage; unanswered REW negative; absent from 6 review platforms

C-SocialDuplicate LinkedIn; ghost Facebook; zombie Pinterest; 4 unclaimed handles; no YouTube

CInfrastructureWordPress + RealtyBloc lock-in; no CDN; no analytics; compression broken

Slide 4 · Three Revenue Blockers

Three things are blocking leads today.

P0 · GBP

Wrong brokerage on Google

Google Business Profile still says Engel & Völkers, at 2475 Bellevue Ave in West Vancouver, and the website is an old evcanada.com URL. Every branded Google search routes to stale data.

P0 · Typo

Surname typed wrong in HTML

Homepage title tag reads "Ashkan Mehabani" — missing an 'r'. The typo is baked into Yoast's JSON-LD, so Google's entity resolver is consuming it as canonical brand.

P0 · Indexation

Listings page hidden from Google

/search-listings/ emits meta robots noindex,nofollow. The MLS search page — the entire discovery funnel — is invisible to Google by instruction.

Slide 5 · Competitive Gap

Where you stand vs. 3 representative competitors.

Signal	Ashkan	Hassenn (Good Guy)	Krista Lapp	Amir Miri
Rate-My-Agent reviews	0	Not listed	318	Not listed
Google reviews (est.)	~7–8*	100+ (est.)	100+	50+
Indexed pages	2	50+	500+	40+
Schema.org real-estate types	No	Generic only	Generic only	Yes (custom)
llms.txt deployed	No	No	Yes	No
Farsi-language content	None	1 page	N/A	None
YouTube channel	None	Minimal	Active	None
AI queries won /12	1 (branded)	4	3	5

* On the OUTDATED Google Business Profile still showing Engel & Völkers.

Slide 6 · AI Search Invisibility

AI engines don't know you exist.

Across 12 real-estate queries and 6 generative engines (ChatGPT, Claude, Perplexity, Gemini, Google AI Overviews, Bing Copilot), Ashkan Homes appeared in:

1

of 12 queries — and only on the branded-name query

Zero appearance on any category query: best realtor, Persian realtor, North Vancouver, luxury West Van, Coquitlam Persian community…

Meanwhile, your competitors:

Amir Miri5 / 12

Hassenn (Good Guy)4 / 12

Mike Shafie4 / 12

Sam Tabrizi3 / 12

Krista Lapp3 / 12

Slide 7 · AI Visibility Scorecard

The money slide — competitor comparison.

Amir Miri (amirmiri.com)

5/12

Hassenn Khaseipoul (thegoodguy.ca)

4/12

Mike Shafie (mikeshafie.com)

4/12

Sam Tabrizi (samtabrizi.com)

3/12

Krista Lapp (kristalapp.com)

3/12

Tirajeh Mazaheri (vancouverelites.ca)

2/12

Nav Shahram (navshahram.com)

2/12

Arian Neyestani (arianneyestani.com)

2/12

Ashkan Homes (ashkanhomes.com)

1/12

Your competitors are winning the queries your future clients are asking. The Persian-niche leader (Amir Miri) wins 5× more queries than you do.

Slide 8 · Where AI Finds Them (Not You)

Top 10 domains AI engines cite for Vancouver real estate.

Cited Domain	Category	Queries Won	Ashkan Present?
rate-my-agent.com	Review platform	7	No
rankmyagent.com	Review platform	6	No
rew.ca	Directory	5	Yes
realtor.ca	Directory	5	Yes
iranianagent.com	Persian directory	4	No
threebestrated.ca	Curated review	4	No
iranianrealtor.org	Persian directory	3	No
parsapages.com	Persian directory	3	No
yelp.ca	Review platform	2	No
linkedin.com	Social / entity	2	Yes (duplicated)

Six of the top ten are free to claim. Three hours of work moves you onto three Persian directories — three queries won by month one.

Slide 9 · The Persian Niche Opportunity

Farsi-language territory is almost entirely undefended.

What no one is doing

7 of 8 Persian-niche competitors: zero Farsi content
1 competitor: one Farsi page (currently 404 at audit)
0 competitors: a full /fa/ content cluster
0 competitors: llms.txt (only Krista Lapp, non-Persian)
0 competitors: Wikidata entity
0 competitors: full custom RealEstateAgent + Person JSON-LD (only Amir Miri has partial)

Persian Directories — Status

iranianagent.comNOT LISTED

iranianrealtor.orgNOT LISTED

parsapages.comNOT LISTED

persianagent.orgNOT LISTED

persianbusinessesvancouver.comNOT LISTED

iranian411.caNOT LISTED

Total setup: ~3 hours. Six directory wins.

Slide 10 · The GEO Fix — What We'll Do

4 phases. 6 months. Mechanical reasoning behind every signal.

Week 1

Immediate

GBP, title, noindex, LinkedIn, 6 Persian directories, Rate-My-Agent, RankMyAgent, social handles, REW response.

Weeks 2–4

Foundation

llms.txt deploy · full RealEstateAgent / Person / LocalBusiness schema stack · rewrite About with quantifiable E-E-A-T · 5 unique neighbourhood guides · GA4 + GTM + consent.

Months 2–3

Authority

Wikidata entity · 10-URL Farsi content cluster under /fa/ · 5-touch review solicitation (10+ new reviews target) · monthly market blog · media pitches.

Months 4–6

Dominance

YouTube channel bilingual (2–4 videos/mo) · Reels 3–5/wk · Rate-My-Agent / RankMyAgent award pursuit · brand-search-volume ignition · partner network.

Slide 11 · The Proposed Solution

Full RevenueAxis service package — beyond GEO.

Technical Foundation

GBP reclaim
Schema.org stack
llms.txt
Analytics + consent
Sitemap & indexation
Heading hierarchy

Content Engine

10 neighbourhood guides
Farsi /fa/ cluster
Monthly market updates
FAQ content + schema
Testimonials system

Reputation Ops

Review solicitation SOP
Persian directories
Rate-My-Agent
RankMyAgent
REW response
NAP cascade

Brand & Identity

Title standardization
LinkedIn consolidation
Facebook cleanup
Social handle claims
Pinterest revival or retire

Growth (add-on)

YouTube bilingual
Reels cadence
Google & Meta Ads
Media outreach
Award pursuit

Analytics & Proof

GA4 dashboard
Attribution model
Monthly reporting
Quarterly QBR
Lead-source tagging

Slide 12 · Homepage Mockup Preview

A glimpse of what Ashkan Homes v2 looks like.

Ashkan Homes

Finding home, in every language you speak.

خانه‌ای می‌یابیم، به زبانی که با آن راحت‌ترید.

Search ListingsBook Consultation

What changes

EN ⇄ FA language toggle
Persian community section (فارسی)
IDX search with real MLS hookup
About with quantifiable credentials
CASL-compliant contact form
Testimonials with attribution
Clean grade-A typography & color
Mobile-first, Core-Web-Vitals ready

View Live Mockup →

Slide 13 · 90-Day Roadmap

Month-by-month breakdown.

Month 1

P0: GBP reclaim, title fix, /search-listings/ noindex removed
P0: Delete duplicate LinkedIn; consolidate Facebook; restore H1
P0: Restore Burnaby + Coquitlam pages
P1: Submit sitemap; GA4 + GTM + consent ship
P1: Deploy llms.txt; first Schema.org stack
P1: Register RMA, RankMyAgent, 6 Persian directories; claim social handles

Month 2

P2: Unique title + meta across all pages
P2: Alt-text remediation (target 95%)
P2: Restore /testimonials/; breadcrumbs ship
P3: First 3 rewritten neighbourhood guides (Vancouver, N Van, W Van)
P3: Blog relaunch — first monthly market update (May 2026)
P3: Review-solicitation SOP live — first outreach cycle

Month 3

P3: Wikidata entity submitted
P3: Farsi /fa/ cluster — first 4 URLs live
P3: Remaining 3 neighbourhood guides (Burnaby, Coquitlam, Delta)
P3: Monthly market update June 2026
P3: Media pitches sent (5 target outlets)
P4: YouTube channel live + first 2 videos (EN + FA tours)

Slide 14 · Investment & ROI

Tiered engagement. Conservative ROI framing.

Foundation SprintOne-time

$7,500 – $12,500

All P0 + P1. 4–6 weeks. Non-optional.

GEO + Content EngineRetainer

$3,500 – $6,000 / mo

P2 + P3 execution. 6-month min. The compounding curve lives here.

Growth AccelerationAdd-on

$4,000 – $7,500 / mo

YouTube, Reels, paid media, media outreach. Start month 3.

12-month envelope: $49,500 – $123,500 depending on tier selection.

GBP reclaim alone recaptures ~2–6 misdirected branded-search prospects per week. At Lower Mainland averages: ≈ $45K–$180K annualized incremental revenue from day one.

Slide 15 · Next Steps

Let's talk.

A 45-minute discovery call to walk through this audit together and confirm the scope of Phase 2.

1

Book the call

45 min — we bring a live working doc

2

Confirm tier selection

Foundation Sprint → Retainer → Growth

3

Kick off Phase 2

P0 actions live in 72 hours

Book Discovery Call ← Back to Hub

RevenueAxis Agency · revenueaxis.agency · Confidential

Ashkan Homes

A buyer's market. Persian-speaking buyers need a guide.

Six axes. Letter grades. Observed state.

Three things are blocking leads today.

Wrong brokerage on Google

Surname typed wrong in HTML

Listings page hidden from Google

Where you stand vs. 3 representative competitors.

AI engines don't know you exist.

Meanwhile, your competitors:

The money slide — competitor comparison.

Top 10 domains AI engines cite for Vancouver real estate.

Farsi-language territory is almost entirely undefended.

What no one is doing

Persian Directories — Status

4 phases. 6 months. Mechanical reasoning behind every signal.

Full RevenueAxis service package — beyond GEO.

Technical Foundation

Content Engine

Reputation Ops

Brand & Identity

Growth (add-on)

Analytics & Proof

A glimpse of what Ashkan Homes v2 looks like.

What changes

Month-by-month breakdown.

Tiered engagement. Conservative ROI framing.

Let's talk.

Book the call

Confirm tier selection

Kick off Phase 2

All 15 slides